All logos and fonts
Secondary logos are subsets of the main logo to be used. They bring forth a more simple and elegant brand identity. White logos are used on Harlequin (green) and darker backgrounds. And the Denim color logo can be used on white/off-white colored backgrounds.
Centered logo
Icon only logos
Words only logos
The Heading and Body fonts that are used as part of the brand guidelines are a combination of Serif (Copperplate) and Sans Serif (Poppins) to create contrast, hierarchy, and visual interest in web & print materials.
COPPERPLATE
Used in the logo and headers of the website.
Poppins
Used in the subheadings & body of website and advertising.
We take our brand compliance seriously. If you have any questions about how these brand elements should or can be used, please reach out to jared.ferreira@valeira.com.