All logos and fonts

DENIM
HEX: #00285e
PANTONE: 2757 C
HARLEQUIN
HEX: #0DEB73
PANTONE: 7479 C
OFF-WHITE
HEX: #f6f7f7
PANTONE: 000C
SPACE
HEX: #2B5882
PANTONE: 647 C
GREY
HEX: #b2b7bb
PANTONE: Cool Gray 4 C

Secondary logos are subsets of the main logo to be used. They bring forth a more simple and elegant brand identity. White logos are used on Harlequin (green) and darker backgrounds. And the Denim color logo can be used on white/off-white colored backgrounds.

Centered logo

Icon only logos

Words only logos

The Heading and Body fonts that are used as part of the brand guidelines are a combination of Serif (Copperplate) and Sans Serif (Poppins) to create contrast, hierarchy, and visual interest in web & print materials.

COPPERPLATE

Used in the logo and headers of the website.

Poppins

Used in the subheadings & body of website and advertising.

We take our brand compliance seriously. If you have any questions about how these brand elements should or can be used, please reach out to jared.ferreira@valeira.com.